Nofollow and Sponsored Links

Links with Special Rel Attributes

The following links use various rel attributes that affect how search engines treat them:

Nofollow Links

• Internal link with nofollow (wasteful - don't nofollow your own pages)
• Another internal nofollow link

Sponsored Links

• Sponsored link to advertiser
• Sponsored + nofollow link

User Generated Content Links

• UGC link from user comment
• UGC + nofollow link

Normal Internal Links (for comparison)

• Home page - normal link
• Perfect SEO page - normal link

Using nofollow on internal links is generally a bad practice as it prevents link equity from flowing through your own site architecture. Sponsored and UGC are appropriate for their respective contexts on external links.